Head-to-Head
Lookback vs Userlytics (2026)
Lookback
Paid★ 4.3
Userlytics
Paid★ 4.2
Lookback and Userlytics both conduct remote user research, but they serve different scale and budget profiles. Lookback is a research quality platform for teams conducting high-value moderated and unmoderated sessions where the nuance of participant reactions is essential - ideal for qualitative research with 5 to 15 participants. Userlytics is an enterprise platform for large-scale studies reaching hundreds of participants across global markets, with AI video analysis that identifies sentiment and confusion patterns without watching every session. Lookback wins for teams prioritising session quality, researcher control, and the depth of moderated interviews. Userlytics wins for enterprise teams that need to run large-scale international studies with detailed demographic targeting and comprehensive video analysis across many sessions simultaneously.
Feature Comparison
Moderated Session Quality
Lookback provides simultaneous screen, face, and audio capture with real-time researcher annotation - designed for high-quality moderated session depth. Userlytics supports moderated sessions but the platform is optimised for unmoderated scale.
Participant Scale
Userlytics panel of 2 million plus participants enables large-scale international studies across languages, countries, and demographic profiles. Lookback is suited to studies of 5 to 20 participants, not mass-scale research.
AI Video Analysis
Userlytics AI analyses session videos to detect sentiment, flag moments of confusion, and generate cross-session summaries without watching every recording. Lookback does not have comparable automated video analysis at scale.
Participant Price per Session
Lookback session costs are lower for small-scale research - it does not require enterprise-level participant recruitment budgets. Userlytics per-participant pricing for specialist professional profiles can be significant.
Highlight Reel Creation
Lookback highlight reel feature compiles key moments from multiple sessions into a short evidence video for stakeholder communication. Userlytics has clip sharing but highlight reel creation is less streamlined.
Enterprise Compliance
Userlytics enterprise plan includes custom SLAs, dedicated customer success management, and integration with enterprise research stacks and data warehouses. Lookback is not positioned for enterprise compliance requirements.
Free Plan
Neither Lookback nor Userlytics offers a free plan. Lookback starts from $25 per month; Userlytics enterprise pricing requires a sales conversation.
Verdict
This comparison is context-dependent. Lookback scores 21/35 and Userlytics scores 25/35. Choose based on your specific workflow needs.