Clearbit

Paid

B2B data enrichment and lead intelligence (now part of HubSpot Breeze Intelligence).

Best for: lead and account enrichment, b2b firmographic data

Verified by editorial·Last updated: May 2026·How we rank

Editor's verdict

Clearbit is a solid paid pick, rated 4.4/5 by 0 users. Best for lead and account enrichment and b2b firmographic data. Standout: strong real-time data enrichment via API. Watch out: standalone pricing model in transition post-HubSpot acquisition.

About Clearbit

Clearbit is the B2B data enrichment platform acquired by HubSpot in November 2023 and now embedded into HubSpot Breeze Intelligence. The product enriches leads, contacts, and accounts in real time with firmographic data (company size, industry, tech stack, revenue) and contact data (job title, role, seniority) sourced from public web crawling plus partner data. The historical use case was as a Salesforce or HubSpot data layer for sales and marketing teams; the post-acquisition direction tightens the integration with HubSpot CRM and surfaces enrichment natively in HubSpot workflows. Pricing transitioned to HubSpot Breeze pricing model (bundled with Sales Hub Professional and Enterprise tiers); standalone Clearbit subscriptions still available for non-HubSpot customers. Vs ZoomInfo and Apollo: Clearbit is real-time data enrichment focus; ZoomInfo leads on contact database breadth; Apollo leads on outbound prospecting features. Used by Segment, Asana, Stripe, Atlassian. Strong fit for HubSpot users wanting native enrichment.

Pros & Cons

Pros

✓Strong real-time data enrichment via API
✓Tight HubSpot integration post-acquisition
✓Quality firmographic and contact data
✓Free Logo and Tech Look Up APIs
✓Reveal API for de-anonymizing website visitors

Cons

✗Standalone pricing model in transition post-HubSpot acquisition
✗Smaller contact database than ZoomInfo
✗Some legacy products being deprecated
✗API rate limits on lower tiers

Best Use Cases

→Lead and account enrichment
→B2B firmographic data
→Contact data appending
→De-anonymizing website visitors
→CRM data hygiene
→Real-time lead routing

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Pricing

Free$0 / mo

ProFrom $0 / mo

EnterpriseCustom

Pricing verified May 2026. Verify current pricing on the official site before purchase.

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Trust Stack

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Editorial Score

4.3/5

Hands-on testing across 7 criteria

External Aggregate

4.4/5

No aggregate signal yet

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Pricing Verified

May 2026

Re-verified against the official site every 90 days

Editorial score is independent of External Aggregate. User reviews appear separately below.

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Last verified: May 2026

Editorial Scoring

How Clearbit scores on our 7-criteria framework

See methodology →

Criterion

Weight

Score

Output Quality

Accuracy, polish, and usefulness of what the tool produces.

25%

4.5

Ease of Use

Onboarding friction, UI clarity, time to first useful result.

15%

4.5

Pricing Value

Output per dollar at the realistic monthly cost for a typical user.

15%

Feature Depth

Breadth and maturity of capabilities relative to category leaders.

15%

Integrations

Native integrations, API quality, and ecosystem coverage.

10%

Reliability

Uptime, output consistency, and battle-test through scale.

10%

4.5

Trajectory

Recent product velocity and momentum vs the category.

10%

3.5

Overall editorial score

100%

4.30/5

Scores are editorial assessments based on hands-on testing and verified user data. They do not reflect affiliate relationships. How we score.

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Frequently Asked Questions

Is Clearbit free?▼

Clearbit offers a free tier with limited features. Paid plans start from $0/month.

What is Clearbit best for?▼

Clearbit is best suited for: Lead and account enrichment, B2B firmographic data, Contact data appending.

How does Clearbit compare to alternatives?▼

Clearbit holds a rating of 4.4/5 from 0 reviews. Browse our comparison pages to see detailed side-by-side breakdowns against similar tools.

Reviewed by

John Pham

Founder & Editor-in-Chief

Founder of MytheAi. Tracking and reviewing AI and SaaS tools since January 2026. Built MytheAi out of frustration with pay-to-rank listicles and SEO-driven AI directories that prioritize ad revenue over honest guidance. Hands-on testing across 585+ tools to date.

Clearbit Review (2026): Is It Worth It?

Clearbit is a paid tool with a free tier available. It holds a rating of 4.4/5 based on 0 reviews.

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