Apollo.io
FreemiumSales intelligence platform with 275M+ verified contacts and AI-powered outreach automation
Verified by editorial·Last updated: April 2026·How we rank
Editor's verdict
Apollo.io is one of the strongest freemium tools in its category, rated 4.5/5 by 2,847 users. Best for b2b lead generation and prospecting at scale and automating cold outreach email sequences for sales teams. Standout: 275M+ verified contact database. Watch out: contact data accuracy varies by region and industry. Has a free tier; paid plans start at $49/mo.
About Apollo.io
Apollo.io is the leading sales intelligence and engagement platform, combining a database of over 275 million verified business contacts with AI-powered email sequencing, task automation, and CRM enrichment. Sales teams use Apollo to identify ideal prospects, verify contact information in real time, and run personalised outreach sequences at scale - replacing the manual work of list-building and cold prospecting with automated, data-driven workflows. Its Chrome extension enables instant contact lookup directly on LinkedIn profiles and company websites. What distinguishes Apollo from comparable tools is its integration of data and execution in one platform. Rather than using separate tools for enrichment, sequencing, and CRM sync, Apollo handles all three without context-switching. It integrates with HubSpot, Salesforce, Outreach, and Salesloft, and its AI email personalisation features help teams increase reply rates without sacrificing sending volume. Apollo's free plan includes 10,000 contact records per month, making it accessible for individual SDRs and founders before committing to a paid seat.
Pros & Cons
Pros
- ✓275M+ verified contact database
- ✓Built-in email sequencing and automation
- ✓Real-time contact enrichment via Chrome extension
- ✓Generous free plan for individual users
- ✓Deep CRM integrations with HubSpot and Salesforce
Cons
- ✗Contact data accuracy varies by region and industry
- ✗Can feel overwhelming for users who only need basic prospecting
- ✗Email deliverability requires careful warm-up configuration
Best Use Cases
- →B2B lead generation and prospecting at scale
- →Automating cold outreach email sequences for sales teams
- →Enriching CRM records with verified contact and company data
Categories
Apollo.io Preview
Live screenshot of Apollo.io homepage. Visit the site ↗
Pricing
Pricing verified April 2026. Verify current pricing on the official site before purchase.
Get Apollo.io →MytheAi Rating
2,847 aggregate ratings
Aggregate of third-party review platforms (G2, Capterra, Product Hunt) plus editorial testing. How we rank.
Last verified: April 2026
Editorial Scoring
How Apollo.io scores on our 7-criteria framework
Output Quality
Accuracy, polish, and usefulness of what the tool produces.
Ease of Use
Onboarding friction, UI clarity, time to first useful result.
Pricing Value
Output per dollar at the realistic monthly cost for a typical user.
Feature Depth
Breadth and maturity of capabilities relative to category leaders.
Integrations
Native integrations, API quality, and ecosystem coverage.
Reliability
Uptime, output consistency, and battle-test through scale.
Trajectory
Recent product velocity and momentum vs the category.
Scores are editorial assessments based on hands-on testing and verified user data. They do not reflect affiliate relationships. How we score.
Verify Independently
Cross-check Apollo.io on third-party platforms
We do not ask you to take our word for it. Each link below opens the same product on an independent review or launch platform. Use these for a second opinion before deciding.
G2 ↗
Verified user reviews and rating
Capterra ↗
Software reviews and screenshots
Product Hunt ↗
Launch history and community vote
Trustpilot ↗
Customer-experience reviews
Official site ↗
Pricing and feature claims, source of record
Search-result links are programmatic - if a vendor changes their listing slug the link still resolves to the platform's search for Apollo.io. We re-verify our own ratings on a 90-day cadence.
For Apollo.io team: embed our badge
Are you on the Apollo.io team? Add this badge to your website to show you are listed on MytheAi. Free, no permission needed.
HTML
<a href="https://mytheai.com/tools/apollo" target="_blank" rel="noopener noreferrer"><img src="https://mytheai.com/api/badge/apollo" alt="Featured on MytheAi - Apollo.io" width="320" height="80" /></a>
Markdown
[](https://mytheai.com/tools/apollo)
Apollo.io on MytheAi
Compared with Apollo.io (2)
- Apollo.io vs Instantly Ai →Apollo.io wins
Instantly AI and Apollo are both outbound sales platforms but with different strengths. Instantly specializes in cold email sending infrastructure with high deliverability, unlimited sending accounts, and AI-generated sequences. Apollo is a full sales intelligence platform with a massive B2B database, prospecting tools, and CRM features. Instantly wins for cold email volume; Apollo wins as an all-in-one prospecting and engagement platform.
- Apollo.io vs Clay →tie
Clay and Apollo are both sales intelligence platforms, but they serve different buyer profiles. Clay is a data enrichment powerhouse - it pulls from 75+ sources simultaneously to build the richest possible prospect profiles, then uses AI to write hyper-personalised outreach. Apollo is a more complete sales platform: it combines a large contact database (275M+ records) with email sequencing, CRM sync, and workflow automation. Clay wins for enrichment depth and personalisation quality; Apollo wins for teams who want an all-in-one prospecting and outreach platform.
Ranked in (2)
User reviews
No user reviews yet. Be the first to share your experience above.
Alternatives to Apollo.io
See all 8 →Frequently Asked Questions
Is Apollo.io free?▼
Apollo.io offers a free tier with limited features. Paid plans start from $49/month.
What is Apollo.io best for?▼
Apollo.io is best suited for: B2B lead generation and prospecting at scale, Automating cold outreach email sequences for sales teams, Enriching CRM records with verified contact and company data.
How does Apollo.io compare to alternatives?▼
Apollo.io holds a rating of 4.5/5 from 2,847 reviews. Browse our comparison pages to see detailed side-by-side breakdowns against similar tools.
What does Apollo.io cost?▼
Apollo.io starts at $49/month and includes a free tier. Pricing may vary by plan and region - always verify on the official site.
Reviewed by
John Ethan
Founder & Editor-in-Chief
Founder of MytheAi. Tracking and reviewing AI and SaaS tools since January 2026. Built MytheAi out of frustration with pay-to-rank listicles and SEO-driven AI directories that prioritize ad revenue over honest guidance. Hands-on testing across 500+ tools to date.
Apollo.io Review (2026): Is It Worth It?
Apollo.io is a freemium tool with a free tier available. It holds a rating of 4.5/5 based on 2,847 reviews.
← Browse all toolsFree tier available